Web Design/SEO

Hopefully you have read my first article on the first steps, as without a cleanly well written site you could find yourself struggling to get results from search engines.

Now you have your site up and running, you have chosen your keywords and you want to start seeing results, my first suggestion so you can monitor your results is to sign up to Google analytics, also use Google’s webmaster tools, you will need to create an xml sitemap. This way you can see how many visitors you are getting, where they are coming from and with webmaster tools you can also see which keywords are doing well. Using this information you will know which key phrases will need extra work.

“Strategis for competitive seo?”

OK, so now you can monitor your results, I will now say to sign up to yahoo answers, create a profile, have a link to your site then start looking for questions in your expertise, answer the questions clearly trying to be as helpful as you can. You will find that some people will start to recognize you as very helpful, also, if you answer enough questions (get 250 points) then each link you add in your answer will become active, allowing you to have backward links to your site, try to answer some questions without a link back, don’t abuse the links, try to make it link to a relevant part of your site if it will help the person asking the question. Keeping your answers well written will help towards getting your answer voted as the best answer, once this has happened, your answer will be the only one visible initially. YouTube is also a good way, if you can have any video clips of your products, or a service you have provided, create a YouTube account, post this on YouTube, write some comments and have a link back to your site.

Now I would say open a blog, I use eblogger, use this to brag about work you have done, chat about things work related, post images add your YouTube clips, occasionally have a link back to your site or a relevant page in your site, don’t forget to try to mention your key phrases in your text (again, DON’T SPAM). Next, create some articles, write articles on what you know, try to offer advice, be as informative as you can, for example, I build websites so I’m providing information on web design and how to make the most of your website. I use ezine to upload my articles.

If you sell products, get a Google merchant account, this will allow you to integrate your products with Google products, Google also provide charts on how many times each product has been seen and how many clicks, great way to increase some sales and view how well each product is doing. Also if you are selling products, try to add Facebook “like” buttons on each product, as each time someone “likes” your product, the product with a link will show on the Facebook uses profile, again, another backward link.

I would also strongly suggest you sign up to twitter and create a Facebook page, not only can you add backward links here, these are great ways to build up a fan base, allow people to follow you in what ever way they prefer, that way each time you write an article, add a new pages to your site, offer a new service or even have some new information you would like to share, post a message on your social networking sites, your followers and fans will then see the update, if they “like” your message, this will then get posted on there wall for their friends to see too. Add a link from your social networking sites to your website, search engines like to see this too so will also help your search engine optimization.

Lastly, keep your site updated, add new pages, information, update your content, monitor your keywords as mentioned above using webmaster tools then make the required adjustments to your content to help improve some keywords, each time you do so, resubmit your sitemap with Google webmaster tools. Search engines like to see an active site, and will crawl your site more often and also give you some points over sites that have been the same for weeks.

All these points above will help you do well on search engines, some keywords will probably not need that much work, it all depends on what key phrases you want to use, the more specific the easier it will be, but the less it will be searched, researching your keywords is very important to help you know which to use.

try to have a daily pattern, i.e. update website, answer a question, post a clip on YouTube, do some blogging, write an article, try not to spend too much time each day, the amount of time depends on your keywords and the competition that is out there, if you just spend any time you can without it affecting your work load, you can at least monitor how well it is going after a couple of months then you should be able to work out how much time each day you would need to spend to start seeing page one results.


Strategies For Competitive SEO

If you are new to SEO, you may need to understand a few basic concepts before you can move ahead. Website ranking is the way search engines rate websites, and this decides the placement order for websites when a keyword search is conducted relevant to the content on these sites.

More visitors means higher ranking, hence the need to attract online visitors. Page rank also goes up if visitors spend longer time on your site. Your visitors are likely to return to your site again and again if the content on your site is of high quality.

Blogs are an excellent means of improving your SEO. You may start a blog where you talk about your business, or you could start participating in blogs that discuss similar products, services or practices. Blogs are regularly updated and generally build up a readership, where these people visit the blogs, read the content and write comments. All these communicate positively to search engines resulting in improved website ranking. Adding links that connect your blog to other websites is very important for SEO.

Meta tags provide a brief introduction of your site when it features in a keyword search. You can use Meta tags successfully by creating unique tags for each page on your website, because identical ones for various pages of text will result in the pages being considered identical by search engines, thus lowering your site ranking.

Using a shared server can be risky, particularly, if you share your proxy with a website which is banned or considered suspicious by search engines. This can lower your website’s online traffic as it reduces its possibility of appearing in keyword searches.

Another very effective way of improving your search engine ranking for your website with modest efforts is to purchase an established domain name. If the domain name has been in existence for two years or more, it automatically receives a higher ranking. To search for such a domain, look online for dropped domain names and then review them for a good match with your needs.

One of the most important qualities of a highly ranked website, is that it should be easy to read and navigate. Review your website design and make sure that it is simple and useful, includes convenient accessibility options and allows the font to be made bigger. The site design should not only be user friendly, it should also be search engine friendly.

How do you know when your website rating goes up or down? Alexa or your Google toolbar will tell you how your page has been ranked.

These are some very valuable tips and your website rankings will show remarkable improvement after you start implementing these strategies. Just remember that search engine algorithms change continually, and what works today, may not work tomorrow. To stay ahead of your competitors, keep yourself updated about what is new and happening in the SEO industry. If in doubt though, always consult with a reputable web design company.

Free Web Page Designs

Thinking about trying free web page designs for your organization or business website project? One thing is certain-there are plenty of free website design options out there, from website templates to free or advertising-supported website hosting services that come with built-in design software.

But more importantly than the relative abundance of free web page designs out there is the cold hard fact that they are simply not a good option for your growing website (and here’s why)…

Free Web Page Designs Come Across As Amateurish.

The last thing you want for your business or organization as you strive to go live on the web is to have a website that your visitors won’t take seriously. A good majority of website visitors will are really quite web-savvy these days. They can spot a “free template” style site from a mile away due to a number of telltale signs. The bottom line here is that if your visitors know that you are using a free site-and most will be able to tell-then, they probably will question your resources and staying power within your unique industry in the first place.

Free Website Designs Are Still Difficult To Work With.

Many equate free and do-it-yourself type websites with being quick and easy to establish. Again, this just isn’t the case at all. While there are a few services out there than can guide you through the process as you fill in the blanks, these sites aren’t able to be customized and designed in a versatile, customized way. And for the free web page designs that you might want to try customizing yourself, this is a possibility, but learning the ins and outs of HTML, CSS, and PHP can be very challenging.

Using Free Web Templates Creates Duplicate Sites.

There are only so many different free website templates in circulation. While the odds of your competitors ending up with the same exact design as you are probably slim, the fact of the matter is that there will be others using the same design. After all, they’re free and available to everyone-not just you alone. Having the same exact site design as someone else is just not a very good idea…especially if your visitors or customers find out.

So, what’s the alternative to free web page designs then? Well, for starters, you might give some serious consideration to using a basic entry-level design option from a well-regarded web design expert. We can usually work with even tight budgets-and more importantly-save you money compared to the long term costs of not succeeding with free web page designs.

Web Design Planning Tips

1. Place from where you can find a company / consultant / expert for your website designing & programming work as per w3c standard.

If you have a low budget then go for freelancers. But they often run away when they can’t fulfil the commitments. You may run out of time here. So we suggest hiring a professional Website Design Company like who will fit in your budget at freelancer’s rate. If you are planning to outsource your work then you can hire a full-time, part-time staff for your website design or development requirements. You can also hire resources on project basis as well & get a quick & reasonable web design quote.

2. Place your website at an excellent rated hosting service provider:

If you have already invested in your website design then why compromising on hosting services. It’s like choosing a car model with good engine specification. If the model is good and the engine is used or second hand then the performance is not going to be up to the mark & it’s useless. Likewise the design is good but website hosted server is not good then it will for sure affect your website performance. People & businesses have faced problems like the hosting company got closed down or poor server performance or website gets down for hours and hours & there is no one to pick your problem & resolve – there are thousands of reasons for not using cheap services.

3. Beware before using anything available for free: i.e. Graphics for Your Website:

Nothing is free in this world. So make sure you pay for all the graphics that you use. Or make sure that you are the owner of this graphics. Some companies do use royalty free graphics for your website and later you may get charged thousands of dollars for those as they are royalty free for certain period of time. So make sure that the terms are very clear with your graphic designer when you outsource your web design work. A free graphic worth £5 or US$5 has ended many paying up 5000.

4. Websites needs to be SEO – Search Engine Optimisation Friendly:

Your website needs to be very SEO friendly. There should not be much of graphics on your website as they take lot of time to load. Technically, a website full of grahics and heavy images takes time to load when it is scrawled by search engines. Once the url is submitted – the website is scrawled by search engine. This might develop big time trouble in getting your website pages scrawled on search engines like Google, Yahoo, Altavista etc.

5. Maintain 80:20 proportions of Contents & Images on your website:

Search engines like informative websites. Make sure you don’t copy your website contents from any where as there are tools available to get this caught one day & you might end up with unexpected consequences. Search engines like those websites which has unique & relevant contents for visitors.