If you are new to SEO, you may need to understand a few basic concepts before you can move ahead. Website ranking is the way search engines rate websites, and this decides the placement order for websites when a keyword search is conducted relevant to the content on these sites.
More visitors means higher ranking, hence the need to attract online visitors. Page rank also goes up if visitors spend longer time on your site. Your visitors are likely to return to your site again and again if the content on your site is of high quality.
Blogs are an excellent means of improving your SEO. You may start a blog where you talk about your business, or you could start participating in blogs that discuss similar products, services or practices. Blogs are regularly updated and generally build up a readership, where these people visit the blogs, read the content and write comments. All these communicate positively to search engines resulting in improved website ranking. Adding links that connect your blog to other websites is very important for SEO.
Meta tags provide a brief introduction of your site when it features in a keyword search. You can use Meta tags successfully by creating unique tags for each page on your website, because identical ones for various pages of text will result in the pages being considered identical by search engines, thus lowering your site ranking.
Using a shared server can be risky, particularly, if you share your proxy with a website which is banned or considered suspicious by search engines. This can lower your website’s online traffic as it reduces its possibility of appearing in keyword searches.
Another very effective way of improving your search engine ranking for your website with modest efforts is to purchase an established domain name. If the domain name has been in existence for two years or more, it automatically receives a higher ranking. To search for such a domain, look online for dropped domain names and then review them for a good match with your needs.
One of the most important qualities of a highly ranked website, is that it should be easy to read and navigate. Review your website design and make sure that it is simple and useful, includes convenient accessibility options and allows the font to be made bigger. The site design should not only be user friendly, it should also be search engine friendly.
How do you know when your website rating goes up or down? Alexa or your Google toolbar will tell you how your page has been ranked.
These are some very valuable tips and your website rankings will show remarkable improvement after you start implementing these strategies. Just remember that search engine algorithms change continually, and what works today, may not work tomorrow. To stay ahead of your competitors, keep yourself updated about what is new and happening in the SEO industry. If in doubt though, always consult with a reputable web design company.