SEO, Hosting, and Web Design

In building up a website, the first thing that you must think of is the name of that website. This name, in the realm of Information Technology, is called a domain name. A domain name must be easy to remember in order to be more accessible to online users. It can be bought in a lot of domain registrar websites in less than 10 minutes. Next to registering a domain name, you need to conceptualize the content of your website. What is it all about? Are you making it for business or personal purposes? If you already know what your website will contain, then you are good to memorize the mantra: “SEO hosting web design”. This mantra contains the essential tools that you will use to establish a great site.

SEO, Hosting, Web design – SEO refers to search engine optimization. Search engine optimization ensures that your website is easily tracked in all search engine websites. This is done by submitting the sites to these engines, and manipulating the website content by using keywords or terms that mimic how online users will search things. For instance, if you’re selling shoes, most customers will type in “cheap shoes,” “shoes sale”, “expensive shoes sale,” etc. In order for your site to appear in the search engines, your website must contain these terms.

Web design in self-explanatory. You can do it yourself or hire a professional web designer. If you’re doing it yourself, you need to study the basics of HTML, CSS, and design software.

Your website surely has a dozen of pictures, written articles, videos, and other files. Where do you think these files are stored, and how do these web pages appear once you go online? Hosting refers to the system that stores and shows your web pages on the Internet. Hosting ranges from free to affordable to expensive, and basically the more files you will put in your website, the more expensive hosting service you need to avail.

Free Web Page Designs

Thinking about trying free web page designs for your organization or business website project? One thing is certain-there are plenty of free website design options out there, from website templates to free or advertising-supported website hosting services that come with built-in design software.

But more importantly than the relative abundance of free web page designs out there is the cold hard fact that they are simply not a good option for your growing website (and here’s why)…

Free Web Page Designs Come Across As Amateurish.

The last thing you want for your business or organization as you strive to go live on the web is to have a website that your visitors won’t take seriously. A good majority of website visitors will are really quite web-savvy these days. They can spot a “free template” style site from a mile away due to a number of telltale signs. The bottom line here is that if your visitors know that you are using a free site-and most will be able to tell-then, they probably will question your resources and staying power within your unique industry in the first place.

Free Website Designs Are Still Difficult To Work With.

Many equate free and do-it-yourself type websites with being quick and easy to establish. Again, this just isn’t the case at all. While there are a few services out there than can guide you through the process as you fill in the blanks, these sites aren’t able to be customized and designed in a versatile, customized way. And for the free web page designs that you might want to try customizing yourself, this is a possibility, but learning the ins and outs of HTML, CSS, and PHP can be very challenging.

Using Free Web Templates Creates Duplicate Sites.

There are only so many different free website templates in circulation. While the odds of your competitors ending up with the same exact design as you are probably slim, the fact of the matter is that there will be others using the same design. After all, they’re free and available to everyone-not just you alone. Having the same exact site design as someone else is just not a very good idea…especially if your visitors or customers find out.

So, what’s the alternative to free web page designs then? Well, for starters, you might give some serious consideration to using a basic entry-level design option from a well-regarded web design expert. We can usually work with even tight budgets-and more importantly-save you money compared to the long term costs of not succeeding with free web page designs.

Web Design SEO Marketing

The Internet is a very powerful tool and when used correctly can act as your business or organisation’s automated sales person. In order to do this, you need a quality website and effective internet marketing.

So what’s a ‘Quality Website’ and ‘Effective Internet Marketing’ you ask?!

QUALITY WEBSITE

Your website should do 2 things;

  1. Someone (ideally already interested in your service or product) lands on your website.
  2. The web design converts this visit into a sale or sales lead.

It’s as simple as that but I’m amazed how many web development companies miss these two critical points! I see so many websites that act as some artists showcase and others with animations all over screen but they’re not doing their job!

Simple?? How do I do this?

Quality Content

A quality web design isn’t about quirky graphics and animation – it’s about quality content.

  1. The text, image and video content has to be clear, non jargon and has to tell the visitor the benefits of your product or service. It’s normally a good idea to focus on the results or benefits, than an in depth description on your product or service.
  2. Images are important, you can convey so much in a correctly chosen image.
  3. Photos of people can help to associate a sense of trust.
  4. Keep it short. It’s tempting to keep writing but most people will lose interest and go elsewhere.
  5. Video is also very important now. Video can communicate a product, service or concept in a far more powerful way than text.

Search Engine Optimisation

Your website needs to be designed and content written so that search engines crawl and index the maxinum number of pages possible.

  1. This is a very complex subject but include your important search keywords for your niche market in your content (but keep it readable for humans).
  2. Use keywords in you page Titles (again though, it needs to be human friendly!)
  3. Use a sitemap and use CSS menus, not Flash.
  4. There’s so much more to SEO but I’d have to write a book.

Calls to Action

These are simply something that helps the visits make an action. They range from a simple ‘call us now on..’ text to email marketing capture boxes and lots more! Do a search online for Calls to Action and you’ll learn most of what you need.

Testimonials

Testimonials or user reviews (if you’re running an online store) of your customers (don’t make up testimonials…it will hurt you later) helps gain trust. Video testimonials are great as well.

Blog

A bog helps show your customers/visitors updates and can help them coming back for more. It’s also important to have a Latest News section on your Home page. This helps your visitors and SEO.

Social Video

You can effectively get free marketing, if you can integrate social and video sites, such as Twitter, Facebook and YouTube within your web design.

Landing Pages

When your potential customer clicks on your website via search engines ‘organic’ (the free) results or your Internet advertisements, they need to be sent to a landing page. This is a page written for what the person was searching for and will help convert them into a sale / sales lead.

EFFECTIVE INTERNET MARKETING

You need to get targeted traffic to your web design. These are people who are already interested, in some way or the other, in your product or service, improving the conversion rate (the % of people that visit, who are converted into a sale / sales lead)

OK, I understand what targeted traffic is but how do I do GET targeted traffic??

Researching Keywords

This is simpler than it sounds. You can use one of the many keyword research utilities or websites (just search for ‘keyword research’ and you’ll find various options) and you can check your competitors websites. You use these keywords within your website and also your various Internet advertisements.

Building Links

When search engines find links to your website from other popular websites and websites in your niche market then it will (help) rank your website higher – which means more visits – more sales.

It will take a long time. Start slowly and only do a few links a day.

Don’t use companies that do 1000’s of useless links.

Some ways of adding links are;

  1. Search directories
  2. Some blog comments (although a lot are NOFOLLOW now, so they won’t help your ranking but they can help drive human traffic)
  3. Forums (but never spam links in your forum posts. Become a valued member before posting any links and even then, keep the link within a valid useful post)
  4. Articles (again, always write an article that gives real value to the reader)
  5. Product reviews
  6. Agreements with other websites.

Research your Competitors

Check what your competitors are doing for their websites and Internet ads. You will probably learn something that can help you.

PPC

Pay Per Click advertising (EG. Google AdWords) can be a cost effective form of advertising, as you only pay when someone clicks on your advert.

This is a very complex subject and I’d only recommend you do your own PPC campaign if your market isn’t competitive at all (ie. not many of your competitors are doing PPC ads or they’re doing them very badly!).

Unfortunately it’s far too easy to setup a PPC campaign very badly and this will simply cost you so much more per click, it will make PPC non cost effective.

I suggest you use a reliable PPC / Internet marketing company to create your PPC campaign. If done correctly, the initial setup cost they charge will pay for itself.