SEO and Internet Marketing

Can you achieve good sales with bad site design and wrong SEO? Even Dr. Kotler, the marketing guru, can hardly do this. The unique and fabulous design comes first, than the SEO and finally the marketing effort. The key to success at each one of these three steps and of the undertaking as a whole is in the background reference. By this I mean that you should always have in the back of your mind (or closer) the idea of what you are going to do in the other two areas (say, SEO and marketing) when you are working in the first one (web design).

It all comes down to attraction

If you read even only one book on web design, one on SEO and one on Internet marketing you will be lost in the details and endless options suggested. Do not worry; try to see the forest behind the trees: it is all about attraction. With the dazzling web design your site is crying out to be noticed among the hundreds and thousands of others on the web, to catch the attention of Internet user. With the scrupulous SEO you are trying to increase the traffic to your site, i.e. to seduce the search engines and more visitors to visit the site more often and stay there longer.

The ingenious marketing strategy has the ultimate purpose of conversion, turning the visitor into a buyer by all sorts of enticing tricks and manipulations. All a matter of attraction, isn’t it? And the basis of attraction is you, your own branding as a reliable and resourceful web companion.

Haw can this best be done?

If we are really professional and honest, we must admit that you cannot overcome the natural consumer concern by glossy ads and witty widgets only, but rather by focusing on the real value of your products and your unparalleled service, by treating your customers fairly and with respect. Always step in the client’s shoes and see through his/her eyes what they expect to see, what they like and dislike, where they prefer to spend their online time, what their shopping habits are, etc; then try to make them feel easy and confident, try to solve their problems, not yours. As the guru says, do not sell drills, sell a convenient way to make holes.

Five practical hints:

1. A one page site is absurd. Reliable companies have sites with many and varied pages. Not one single page with description of products and service, but whole catalogues, galleries and sections, demonstrating business capacity and exhaustive supply. Try for this, even on a smaller scale, but grow constantly.

2. Do not place the order form too close to the home page. If so, it looks like you are pushing the visitor to buy. But no one likes to be pushed, especially buyers.

3. Make your site look consistent with respect to the big three from the beginning of the article. Do not allow the visitor to notice that you have put too much money and effort in the design, but you have had no money or understanding to pay equal attention to SEO or marketing. Or the other way round.

4. Indicate clearly, next to enter and contacts buttons, that you have a strict policy of confidentiality and personal information protection and provide a link to the respective rules. This creates trust and makes the visitor feel easy on your site.

5. Make visitors interested, and why not fall in love with the miracle of marketing, called Unique Selling Proposition. Yes, this it is: what is the value you offer that can make someone buy from you, rather than from the competition. If you still do not have the answer to this question, just stop and take your time to figure it out.

Web Design Consultancy

Buying web design consultancy services can be difficult in terms of finding the right company; especially when you lack technical knowledge and are therefore not exactly sure of what is right for you. In this instance, what two companies are offering might be inherently different and it is therefore hard to compare two proposals based solely on price.

Web design planning tips”

Testimonials

You should ask web design companies if you can view testimonials offered by past and present clients. This will allow you to find out what prior clients thought of their service and the results that they have attained from using them. The fact that these companies have been happy to openly offer testimonials is usually a great indication that they were delighted with the services that they attained. If you find a company has worked with reputable businesses and delivered excellent service, this is a good indication that they could be the right consultancy for you, Web design seo services.

Skill-Set

When choosing a web design consultancy you should look for a service provider that has a broad skill-set in internet marketing, design and development. This will ensure they can offer a well rounded service, and ensure you achieve online success through being given a service that is more than simply web design. A good consultancy will have experience in a broad spectrum of internet business issues, and will have helped clients overcome problems in the past. Having a broad skill set will allow them to look at problems cohesively, such as considering internet marketing and search engine friendly design at the initial design phase. This will in turn save you money through not having to have problems resolved at a later stage.

Portfolio

When you are looking to buy web design services, a great way to decide if a company is right for you is to look at their portfolio of prior web sites they have designed. If you feel the look, style and functionality of what they have done in the past is good, then there is no reason why they should not be able to offer the same service to you. Despite that, you should keep in mind that the service they delivered would have been heavily influenced by there client in many cases. Therefore if you feel they should have went about certain problems and design issues in certain ways on certain sites, then you should keep in mind that what they delivered might not have been their preference.

Internet Marketing

Internet marketing is a major consideration for any online business. In fact, what good is a website if nobody visits? For that reason alone, it is often best to work with a company that also understands internet marketing. That way you can work with the same company from the design phase all the way through to launching an internet marketing campaign. A good internet marketing company will also be able to help you rank in the search engines for keywords and phrases that relate to the business sector that you are involved in, which can be a vital factor in online success.