Best Web Design Services

Want to design or re-design your existing website?

In today’s fast world, website is the front face of your company. Users go through that website which is more appealing and user-friendly as compared to the one that is outdated and dull. If users or customers don’t get attracted to your website, they don’t stick to it. To make your website attractive and visually appealing for the customers, you need to acquire services of professional and trustworthy IT Design Company.

“Why is a good web design”

There are many IT design and development companies in industry offering quality web design services. Professional guidance from a reputed designing company can bring positive results. Web development and design may sound easy for users but it includes a lot of planning and efforts to achieve desired results. Before choosing any company, take a detailed look at company’s portfolio. By this, you can easily review the company’s past project details, work niches etc. You can ask them about their expertise in graphic designing software like Java, Flash, and Adobe etc. The price of the company also varies according to the services they are offering. You should make sure the staff of company is well trained and professional and they meet the deadlines. You can also search for best IT companies on major search engines like Yahoo and Google. Beside this, you will need regular updates also. Ask them for the maintenance of website also. You can consult your friends and family as well search for best IT Company online. Choose that company that suits your budget and website requirement.

The designers make general as well as customized websites. If you want to go conventional way rather than traditional way then you can go for customized web design services. Customized website is followed by designers from the scratch as per your design. Customized sites are more expensive as compared to general ones. Before selecting any web design company, make sure that they are effectively using latest tools and techniques. As it will help in the long run by reducing the cost of website designing in future. Web design companies should properly examine the website requirement, location, preferences, target customers, nature of website and region before designing any website.

You can introduce different incentives as well as discount coupons to grab the interest of customers. In tough online competition, make sure that your products meet the demand of the customers while maintaining the quality.

To beat your competitors, your website should be designed better than their website. You should choose skilled web Company. Web professionals take your website to the top position by using embedded tags so that your website will appear in search engines. A good company provides customer support to solve your queries 24/7. They offer you reliable services in case of upgrading or troubleshooting the website.

Having an attractive website is not enough to boost your business. Getting help from reputable companies will help your website to improvise by using promotional content. Understanding the customer’s demand help the designers to customize the website in a way that will induce the customers to purchase the products. After the completion of web design, SEO and web development is also necessary. Hiring any web development company can save your time and resources. Any website that is indexed in search engines by using white hat SEO tactics will generate quick leads for your business.

By designing, you can expect online results in a shorter period of time. It increases business functionality and growth. Websites that are user-friendly and easy to navigate are preferred by users. In this way they give information to users and can increase sales of the company as well. Web design, web development and SEO services give boost to the business by increasing your website visitors and sales simultaneously.

The Web Design Or the SEO?

This really is the chicken and egg question of the internet age but depending on who you ask will determine the actual answer you receive.

A graphic designer based website development company will argue in a majority of cases that the design comes first of course. And let’s face it without that aesthetically pleasing to the eye design a visitor will bounce off your site within a matter of seconds or so they would have you believe. But then that raises the big question of how did they get there in the first place?

The most common web development curve goes along the lines of website gets designed ..looks great let’s go for it. Needs some content ok, copy and paste something out of our corporate /company leaflet…..time passes and no traffic!

And then more time until eventually perhaps 6-12 months later the situation is either so dire or the company are spending a fortune on AdWords that finally the SEO expert gets called in (or somebody gets intrigued by one of those SEO e-mails that seem to hound webmasters these days), and before you know it you are on a 6 month search engine marketing campaign to try and rescue some website rankings.

Is this really the best way to go? The thousands of business owners that have been through this exact cycle will certainly argue that it most definitely is not, as this hope and pray web development criteria delays any websites success by months and sometimes years, and even more frighteningly results in thousands in lost profit, turnover and ongoing prospect capture.

What is really laughable though is that if you actually read the sales pitch on any one of the myriad of web design companies own websites many of them blatantly claim to be SEO experts as if it is a badge of honour or perhaps a must have tick in the box but a quick check of their portfolio soon reveals that if they are the search engine marketing experts, then it is clearly evident that their clients are definitely not on the receiving end of this claimed expertise.

So what is the real answer, can you really optimise a website before you launch it? Absolutely, web design and SEO should go hand in hand and the thought process of optimising a website and SEO friendly website design should form the foundations of the web development brief right from the outset, as it is the site structure, and ultimately the content that will capture free organic web traffic and also mark the website as a potential authority site or an also ran.

The search engines don’t care about what the site looks like but so often this initial chance to make the best impact when the site first gets indexed is wasted, if all the search engines find is a poorly optimised site with scant regard paid to any SEO requirements or keyword capture.

Extra time and money spent on pre development SEO (which should at the very least include keyword research and SEO copywriting) gives an outstanding return on investment as invariably when the site goes live and gets indexed it will achieve a far better website ranking from day one and even in some cases a page one result straight away.

If a web designer is not promoting web design SEO as part of your initial client brief then they are selling not only themselves short but also the client, if they don’t have the expertise themselves then best practice would be to team up with a non competing SEO professional to give the client the best possible start and return on investment on their new website.

And to any business owners who are commissioning a new website, if your developer does not offer this service then find one who does as a little extra investment will see your website many months ahead of where it would otherwise be.

SEO and Web Design

For beginning web designers, this is a common question. Many still think of search engine optimization (SEO) and web design as two exclusive issues. They don’t see them as two separate jobs, rather than one being a part of the other. The reality is, every web designer needs to know at least the very basics of SEO before they design a website today.

What is SEO?

SEO is the art of communicating with the search engines. Websites that want real people to actually find their website and visit need to work with the search engines, since those engines are used by millions of people every single day to find websites of value. If the top search engines like Google and Yahoo do not see value in a website, then it is doomed. No exaggeration.

So, you need to communicate with the search engines if you want your website to do well. How do you do that? You do it through SEO strategies like picking the right keywords and having them woven into your website and designing every element of the site to say something about your content.

You can’t just pick up the phone and tell Google all about your great new website. The website has to do the talking on its own behalf. That’s why SEO is so crucial today.

What Does SEO Have to Do with Web Design?

SEO has a lot to do with web design because some of the most important elements of speaking to the search engines involve basic design elements. For instance, did you know that you need your primary keyword in the URL of your site? You do! This means some SEO needs to take place before you even have the web designer register your domain name.

SEO starts before the design process in most cases, and there’s a reason for that!

A designer needs to know a lot more than how you want your website to look. They need a good idea of what this site needs to do in a functional capacity. They need to know what keywords you are trying to rank highly on with the search engines. They can then use the right words for your URL and in other elements of the design.

Finding a Web Designer Who Knows SEO

Basic web design doesn’t incorporate a ton of SEO, but you can find web design services that are also pros on SEO. This is the best type of service to use because they can be hired to design the site with SEO in mind. This sets your site up for success with the search engines right from its birth.

You may pay more for these services, especially if you are hiring them for extensive optimization involving your content as well as elements of design. It is well worth it in the end!

At the very least, learn about SEO and do some keyword research before you even hand your website project off to the designer. Make sure you know what your primary keywords are going to be and then make sure your chosen URL name reflects at least one major keyword for your site.

Of course, that URL name should have something of interest in there for the humans as well, since they are the ones choosing to click or not from the search results pages.

SEO, Hosting, and Web Design

In building up a website, the first thing that you must think of is the name of that website. This name, in the realm of Information Technology, is called a domain name. A domain name must be easy to remember in order to be more accessible to online users. It can be bought in a lot of domain registrar websites in less than 10 minutes. Next to registering a domain name, you need to conceptualize the content of your website. What is it all about? Are you making it for business or personal purposes? If you already know what your website will contain, then you are good to memorize the mantra: “SEO hosting web design”. This mantra contains the essential tools that you will use to establish a great site.

SEO, Hosting, Web design – SEO refers to search engine optimization. Search engine optimization ensures that your website is easily tracked in all search engine websites. This is done by submitting the sites to these engines, and manipulating the website content by using keywords or terms that mimic how online users will search things. For instance, if you’re selling shoes, most customers will type in “cheap shoes,” “shoes sale”, “expensive shoes sale,” etc. In order for your site to appear in the search engines, your website must contain these terms.

Web design in self-explanatory. You can do it yourself or hire a professional web designer. If you’re doing it yourself, you need to study the basics of HTML, CSS, and design software.

Your website surely has a dozen of pictures, written articles, videos, and other files. Where do you think these files are stored, and how do these web pages appear once you go online? Hosting refers to the system that stores and shows your web pages on the Internet. Hosting ranges from free to affordable to expensive, and basically the more files you will put in your website, the more expensive hosting service you need to avail.

The Complimentary Relationship Between Web Design

Contrary to popular belief, web design and SEO actually go hand-in-hand. If you’re in the market for an SEO company then the odds are you likely wouldn’t mind finding a solid web design service to go along with it, yes?

While you could conceivably hire separate web design and SEO company services, not only can you save a lot more money by simply looking for a designer who also does SEO, but you’ll be ensuring your websites coded back-end will be fully optimized for search engine optimization.

You see, what an SEO company does, essentially, is they optimize a website and its different pages for particular keywords. Keywords, of course, being the very same words and phrases you type into Google all day long. Since the more lucrative the keyword, the higher the competition for higher SEO search engine results, hiring a dual web design/SEO company that helps you kill two birds with one stone gives you that much bigger of an edge when it comes to your competition.

While this no doubt sounded all well and great, you’re probably wondering (see also: worrying) how much a dual web design/SEO company service will cost you. There’s no sense in beating around the bush: you’re definitely not going to be able to find a legitimately cheap dual design/SEO service worth their mettle. The prices can be your another concern. Then rest assured that said service most certainly is too good to be true and you’d do well to hightail it out of there post-haste. Don’t even consider them because it’s most likely a scam — which is something that is, unfortunately, quite prevalent in the web designer/search engine optimization freelancer space.

Although you’re not going to find a cheap dual design-SEO service, if you think about it, you’d be paying a moderately hefty amount by outsourcing the two separate services to two separate companies anyway, right? Sure, you might have to pay a bit more when it’s all said and done, but if there are two things that you don’t want to skimp on and shouldn’t mind splurging a bit on when it comes to your sites well-being and ability to make you money, it’s your web design and SEO back-end. When you become familiar with number of facts then you can help yourself to succeed in business.It is required to understand the internet marketing basics.

Why is a Good Web Design

With the online market rapidly expanding at a phenomenal rate, the number of competitors your business is up against is quickly increasing. Unfortunately, all these other companies are out to win over your customers and they are doing everything possible in order to achieve it.

In an online market, you cannot meet your customers face to face therefore your website needs to do the work for you. You need to attract them, keep them engaged and ultimately win their business. If you have a website which does not function very well or is difficult to navigate, it will work against you and push your customers away. Consumers are becoming progressively more fickle and less loyal to certain brands, which increases the chances of losing both potential and existing customers if they come across a better deal.

A good website is one which is well structured making it easy to use and navigate around. The information should be clearly laid out and in a coherent format. It should also act as an advert for your business so should be eye catching and persuasive in order to capture your target audience.

Many businesses make the mistake of making their website too fancy with far too much going on. This will distract the visitor and make it difficult for them to come across the information they require so they will become frustrated and move on to a different site. You should aim to put as few clicks as possible between the visitor and the information they require. This is why it is so important to have a well structured site and most importantly a logical homepage. Great ways to achieve this would be to have a navigation bar, menu or site map which will easily portray the information.

If you do decide to have a multitude of entertaining features on your website, you should also ensure it is easy to navigate back to the homepage. For some consumers, they will spend time going through a website to take all the information in, but you need to ensure it is easy for them to get back to where they started. You should also ensure that key information such as a contact number or call to action is easily accessible on every page.

In order to achieve a good website it is recommended to have a professional web design company such as a Guildford web design company to build it for you. These companies have years of experience in building well structured sites with great usability. The professionalism of your site is of the upmost importance as you may not be able to meet potential clients; therefore it needs to be of high quality rather than a free template from the internet

You should also aim to gain assistance from your web designers in Guildford to also assist with SEO services in order to correctly optimise your website. Even if your website is brilliantly structured with all the correct information, you will not attract potential clients if they cannot find your site. Getting some good SEO services in Guildford will be able to correctly optimise you title tags, keywords and page descriptions in order to hopefully get you onto the first page of top search engines.

Why SEO Services Are A Worthwhile

As a business owner, you probably have had difficulty getting traffic to your website. Internet traffic basically means that you will have more potential for sales, and this is one of the things that an SEO company will help you with. They are going to make sure that your website is using its SEO capabilities fully.

SEO Company That Knows

When you choose an SEO company, you should choose one that has plenty of experience. The more that you do something, the better you are going to be. You will have learned little tricks and what to do and what not to do.

Profit Can Triple The Initial Investment

There are many shrewd business owners who go with SEO because they know that it will give them more Internet traffic. More traffic will mean more chances for sales, and that is why you want to pay an experienced SEO company to do the SEO for you. If they are good at SEO, then you will be at the top of the search engine pages in no time. When that happens, you will see a dramatic increase in the amount of Internet traffic that you are receiving. Finding an SEO company that offers a guarantee is usually a business savvy move because it will ensure that your investment is safe.

Also, a company that offers a guarantee is more confident of the product that they are offering. Otherwise, they would not offer the guarantee.

Good Web Design Helps

After you have the traffic coming to your website, next it is important to have web design that is pleasant to the eyes. This is so that your website is appealing to all the people who visit your website. A lot of the time you will find that SEO specialists also do web design. Nevertheless, make sure that you check the company’s web design portfolio before you decide to go with them. This will ensure that you like their web design before you pay them money to do the web design.

SEO services are generally a fantastic investment for any business owner who is looking to expand their business. The more Internet traffic that you receive, the more chances you have of selling your products, and in the long run, that is going to mean that you will have more money in your wallet. A talented SEO company can take your website to the top of the search engine pages.

Strategies For Competitive SEO

If you are new to SEO, you may need to understand a few basic concepts before you can move ahead. Website ranking is the way search engines rate websites, and this decides the placement order for websites when a keyword search is conducted relevant to the content on these sites.

More visitors means higher ranking, hence the need to attract online visitors. Page rank also goes up if visitors spend longer time on your site. Your visitors are likely to return to your site again and again if the content on your site is of high quality.

Blogs are an excellent means of improving your SEO. You may start a blog where you talk about your business, or you could start participating in blogs that discuss similar products, services or practices. Blogs are regularly updated and generally build up a readership, where these people visit the blogs, read the content and write comments. All these communicate positively to search engines resulting in improved website ranking. Adding links that connect your blog to other websites is very important for SEO.

Meta tags provide a brief introduction of your site when it features in a keyword search. You can use Meta tags successfully by creating unique tags for each page on your website, because identical ones for various pages of text will result in the pages being considered identical by search engines, thus lowering your site ranking.

Using a shared server can be risky, particularly, if you share your proxy with a website which is banned or considered suspicious by search engines. This can lower your website’s online traffic as it reduces its possibility of appearing in keyword searches.

Another very effective way of improving your search engine ranking for your website with modest efforts is to purchase an established domain name. If the domain name has been in existence for two years or more, it automatically receives a higher ranking. To search for such a domain, look online for dropped domain names and then review them for a good match with your needs.

One of the most important qualities of a highly ranked website, is that it should be easy to read and navigate. Review your website design and make sure that it is simple and useful, includes convenient accessibility options and allows the font to be made bigger. The site design should not only be user friendly, it should also be search engine friendly.

How do you know when your website rating goes up or down? Alexa or your Google toolbar will tell you how your page has been ranked.

These are some very valuable tips and your website rankings will show remarkable improvement after you start implementing these strategies. Just remember that search engine algorithms change continually, and what works today, may not work tomorrow. To stay ahead of your competitors, keep yourself updated about what is new and happening in the SEO industry. If in doubt though, always consult with a reputable web design company.

Web Design Planning Tips

1. Place from where you can find a company / consultant / expert for your website designing & programming work as per w3c standard.

If you have a low budget then go for freelancers. But they often run away when they can’t fulfil the commitments. You may run out of time here. So we suggest hiring a professional Website Design Company like who will fit in your budget at freelancer’s rate. If you are planning to outsource your work then you can hire a full-time, part-time staff for your website design or development requirements. You can also hire resources on project basis as well & get a quick & reasonable web design quote.

2. Place your website at an excellent rated hosting service provider:

If you have already invested in your website design then why compromising on hosting services. It’s like choosing a car model with good engine specification. If the model is good and the engine is used or second hand then the performance is not going to be up to the mark & it’s useless. Likewise the design is good but website hosted server is not good then it will for sure affect your website performance. People & businesses have faced problems like the hosting company got closed down or poor server performance or website gets down for hours and hours & there is no one to pick your problem & resolve – there are thousands of reasons for not using cheap services.

3. Beware before using anything available for free: i.e. Graphics for Your Website:

Nothing is free in this world. So make sure you pay for all the graphics that you use. Or make sure that you are the owner of this graphics. Some companies do use royalty free graphics for your website and later you may get charged thousands of dollars for those as they are royalty free for certain period of time. So make sure that the terms are very clear with your graphic designer when you outsource your web design work. A free graphic worth £5 or US$5 has ended many paying up 5000.

4. Websites needs to be SEO – Search Engine Optimisation Friendly:

Your website needs to be very SEO friendly. There should not be much of graphics on your website as they take lot of time to load. Technically, a website full of grahics and heavy images takes time to load when it is scrawled by search engines. Once the url is submitted – the website is scrawled by search engine. This might develop big time trouble in getting your website pages scrawled on search engines like Google, Yahoo, Altavista etc.

5. Maintain 80:20 proportions of Contents & Images on your website:

Search engines like informative websites. Make sure you don’t copy your website contents from any where as there are tools available to get this caught one day & you might end up with unexpected consequences. Search engines like those websites which has unique & relevant contents for visitors.

Web Design SEO Marketing

The Internet is a very powerful tool and when used correctly can act as your business or organisation’s automated sales person. In order to do this, you need a quality website and effective internet marketing.

So what’s a ‘Quality Website’ and ‘Effective Internet Marketing’ you ask?!

QUALITY WEBSITE

Your website should do 2 things;

  1. Someone (ideally already interested in your service or product) lands on your website.
  2. The web design converts this visit into a sale or sales lead.

It’s as simple as that but I’m amazed how many web development companies miss these two critical points! I see so many websites that act as some artists showcase and others with animations all over screen but they’re not doing their job!

Simple?? How do I do this?

Quality Content

A quality web design isn’t about quirky graphics and animation – it’s about quality content.

  1. The text, image and video content has to be clear, non jargon and has to tell the visitor the benefits of your product or service. It’s normally a good idea to focus on the results or benefits, than an in depth description on your product or service.
  2. Images are important, you can convey so much in a correctly chosen image.
  3. Photos of people can help to associate a sense of trust.
  4. Keep it short. It’s tempting to keep writing but most people will lose interest and go elsewhere.
  5. Video is also very important now. Video can communicate a product, service or concept in a far more powerful way than text.

Search Engine Optimisation

Your website needs to be designed and content written so that search engines crawl and index the maxinum number of pages possible.

  1. This is a very complex subject but include your important search keywords for your niche market in your content (but keep it readable for humans).
  2. Use keywords in you page Titles (again though, it needs to be human friendly!)
  3. Use a sitemap and use CSS menus, not Flash.
  4. There’s so much more to SEO but I’d have to write a book.

Calls to Action

These are simply something that helps the visits make an action. They range from a simple ‘call us now on..’ text to email marketing capture boxes and lots more! Do a search online for Calls to Action and you’ll learn most of what you need.

Testimonials

Testimonials or user reviews (if you’re running an online store) of your customers (don’t make up testimonials…it will hurt you later) helps gain trust. Video testimonials are great as well.

Blog

A bog helps show your customers/visitors updates and can help them coming back for more. It’s also important to have a Latest News section on your Home page. This helps your visitors and SEO.

Social Video

You can effectively get free marketing, if you can integrate social and video sites, such as Twitter, Facebook and YouTube within your web design.

Landing Pages

When your potential customer clicks on your website via search engines ‘organic’ (the free) results or your Internet advertisements, they need to be sent to a landing page. This is a page written for what the person was searching for and will help convert them into a sale / sales lead.

EFFECTIVE INTERNET MARKETING

You need to get targeted traffic to your web design. These are people who are already interested, in some way or the other, in your product or service, improving the conversion rate (the % of people that visit, who are converted into a sale / sales lead)

OK, I understand what targeted traffic is but how do I do GET targeted traffic??

Researching Keywords

This is simpler than it sounds. You can use one of the many keyword research utilities or websites (just search for ‘keyword research’ and you’ll find various options) and you can check your competitors websites. You use these keywords within your website and also your various Internet advertisements.

Building Links

When search engines find links to your website from other popular websites and websites in your niche market then it will (help) rank your website higher – which means more visits – more sales.

It will take a long time. Start slowly and only do a few links a day.

Don’t use companies that do 1000’s of useless links.

Some ways of adding links are;

  1. Search directories
  2. Some blog comments (although a lot are NOFOLLOW now, so they won’t help your ranking but they can help drive human traffic)
  3. Forums (but never spam links in your forum posts. Become a valued member before posting any links and even then, keep the link within a valid useful post)
  4. Articles (again, always write an article that gives real value to the reader)
  5. Product reviews
  6. Agreements with other websites.

Research your Competitors

Check what your competitors are doing for their websites and Internet ads. You will probably learn something that can help you.

PPC

Pay Per Click advertising (EG. Google AdWords) can be a cost effective form of advertising, as you only pay when someone clicks on your advert.

This is a very complex subject and I’d only recommend you do your own PPC campaign if your market isn’t competitive at all (ie. not many of your competitors are doing PPC ads or they’re doing them very badly!).

Unfortunately it’s far too easy to setup a PPC campaign very badly and this will simply cost you so much more per click, it will make PPC non cost effective.

I suggest you use a reliable PPC / Internet marketing company to create your PPC campaign. If done correctly, the initial setup cost they charge will pay for itself.