Search Engine Optimization is a long term marketing well planned strategy that is pursued and analyzed all along the process.
Conceptualization: The idea is conceived using sound logic and purpose. Once the vision and the focus is in place the next step is research and analysis which under any circumstances is a must. Web design is not a hasty quick fire process; a careful step by step well conceived development should take follow by an expert team.
Keyword Research: Begins with understanding the fundamental of the business the web site is conducting. Lots of brainstorming and analysis is required before coming to conclusion what keywords the user would be typing the most to reach the websites. Key word research and story board level work can go side by side.
Competitor: Having a peek at the competition can be an eye opener it gives direction to your plans. Knowing what your competitor’s website is doing will open up hidden vistas about the field you are trying to penetrate?
Web Design and Development: When in the process of web development search engines and directories should be kept in the mind. A professional approach means much less changes and editions later on else it can become frustrating both to the owner and the wed designer. A sound internal architecture and aesthetic design that suits the products and services you are selling is very important both from the user angle and positioning on the Internet. The crux is the site should be web friendly as well as prized by the algorithms of search engines.
Content: This is the most neglected aspect of website design, very few web design companies actually bother about evaluating site content seriously. Since seo content writers are hard to come by and costly and also since very few clients are aware of valuable and unique content on the website. Most of the content though with some degree of relevance is hastily put. The right content including the title and description means user friendly and search engine friendly design.
Site maps: the site map should be both XML version and HTML version the latter is for users and former is for search engines. XML site map is accepted by Google, MSN and Yahoo and may be some less popular search engines. The site maps should not have more than fifty links in case of larger websites and portals. In such case the site map should be created using more pages to accommodate all the links the site has.